| Summary: | 碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士班 === 95 === In recent years, environmental discussions were attached importance,
bicycle was name the “Green Mode” because won’t produce waste gas. In addition, such countries as Holland, Japan, etc. promote the bicycle to visit in succession, this trend has entered Taiwan too. Under the government's positive popularization, have already built up several bikeway successively. Bicycle is not only the transportation, but also have the function of leisure activity and recreation.
The purpose of this research is use I.P.A（Importance-Performance
Analysis）to investigate the travel motivation, satisfaction of Ho-Fon
bikeway area visitors, and to analyze need improvement item for future.
Use questionnaire collect data from the visitors.By means of convenience sampling, 500 self-administered questionnaires were distributed to recreation visitors on the Ho-Fon bikeway, 467 self-administered questionnaires were usable. The survey response rate was 93.4%.The results we find：First, most respondents are 19-24 years old, college students, live in the adjacent area and visit Ho-Fon bikeway area by cars.
And they get information by relatives and friends and internet,
companion are friends or classmates. Second, the travel motivation item “The route closeness is good and safe”, “Experience nature”, and “The routes are planned well ” are the three highest motivations. Third, a positive correlation exists between travel motivation and pre-trip expextation. Then, those tourists who participated in the survey are quite satisfied with the overall presentation and experience of the Ho-Fon bikeway, and have high probability of re-visiting the place again. In addition, the tourists who participated in the survey would also highly recommend this place to others. Finally, by using I.P.A to analyze visitor’s pre-trip expectation and satisfaction , “Traffic convenience”, “Planning route”, “Route safety”, “The route view is graceful”, “Control
vehicle”, “The bicycle hire shop is enough” is accord with visitors and expect and satisfaction. “Building restaurants”, “Ho-Li horse farm” and “Manual’s contents” are three most need to improve items.
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