A Study on the Relationship between Internal Marketing Practice and Teachers'' Job Satisfaction in Senior Vocational Schools

• Main Authors: Kuan-Jung Yu, 游冠蓉
• Other Authors: 林宜玄
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/nyn59t

碩士 === 國立臺北科技大學 === 技術及職業教育研究所 === 94 === The school''s internal marketing has been drawn much more attentions for recent years. The school''s internal marketing can condense teachers'' consensus, transmit school visions, and improve teachers'' job satisfaction perceived. Obviously, to discuss the relationship between internal marketing practice in senior vocational schools and teachers'' job satisfaction is indeed an important topic. The purpose of this study was to understand the reality of the internal marketing practice and teachers'' job satisfaction, to compare the different variables of the demographic information of the teachers in the internal marketing practice and teachers'' job satisfaction, and to explore the relationship between the internal marketing practice and teachers'' job satisfaction. The researcher used the questionnaire to survey teachers in senior vocational schools. The conclusions of the study were as follows: 1.The internal marketing practice in senior vocational schools still did not perform well. 2.The degree of internal marketing practice perceived by the teachers in senior vocational schools was significantly different according to participants'' age, service years, additional administrative duties, school nature and type. 3.The teachers in senior vocational schools were not satisfied with their job. 4.The degree of job satisfaction perceived by the teachers in senior vocational schools was significantly different according to participants'' gender, age, service years, additional administrative duties, and school nature. 5.There exists a correlation between internal marketing practice and teachers'' job satisfaction in senior vocational schools.