The Impact of Parasocial Interaction and Sequential Combination on Sense of Virtual Community of Consumer Virtual Experience
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 94 === The interaction type of computer - mediated communication can be divided two kinds: machine interaction and person interaction. The research will test the combination of different personal and machine experience on the sense of virtual community. Furthermor...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xvhwa7 |
| Summary: | 碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 94 === The interaction type of computer - mediated communication can be divided two kinds: machine interaction and person interaction. The research will test the combination of different personal and machine experience on the sense of virtual community. Furthermore, the parasocial interaction and the experience sequential combination may moderate the relationship between different combination types of personal and machine virtual experiences and sense of virtual community.
The result of study shows, it is different to the combination of different personal and machine experience on the sense of virtual community; the sense of virtual community is not exactly affected by the different of experience sequential combination; the sense of virtual community is affected by the different degree of parasocial interaction. Finally, consumer for community sense has about brand relation to influence.
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