| Summary: | 碩士 === 淡江大學 === 中國大陸研究所碩士班 === 94 === Under the globalization, it is inevitable that Taiwanese investors are investing in China. China is full of resources and investment opportunity that has attracted the foreign capitals around the world. With various changes of circumstance, Taiwanese businessmen’s investment has integrated locally, and has created more benefit.
The Pearl River Delta is one of the main areas where the Taiwanese businessmen are investing, their investment models and strategies have changed day by day. This study uses the “glocalization” as the approach to analyze the reason and the development, why Taiwanese businessmen are investing in the Pearl River Delta, and how they are integrated with the host society.
Taiwanese investment in Mainland China is an inevitable result of the globalization. As a member of the global economy, Taiwanese enterprises have to relocate and invest in the global layout. To invest in Mainland China is a way to maintain their profit and to increase it. In the actual localization process, makes the optimum the policy, does take the risk plan as the diversion strength. “Think globally, act locally” is an important factor in their profit obtaining.
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