| Summary: | 碩士 === 淡江大學 === 保險學系保險經營碩士在職專班 === 94 === Unlike the recruit of other regular industries, the insurance company “pays” before getting rewards since a new agent’s contribution to the insurance company is so unpredictable. Therefore, the human resources are the most valuable assets of an enterprise and the educational training of a new employee has relatively become the most important investment of a firm, of course. That is to say, an unsuccessful training of a new insurance agent results in the bad consequences of invalid policy and high turnover rate. Both of these damage the operation of an insurance company.
Because the salesman is the brain of management in insurance area, one of the important titles is which improve the training education for salesman. In addition to educational training, firms should develop complete system to keep personals, and reduce turnover intention.
Business culture also has some significant impacts upon business management. Training is an essential path to achieve human development and business success in an organization. However, the training cost or investment is also been aware by Human Resource because of its expensiveness:
To sum up，this study puts emphasis on the comparison of 3 companies (A, B and C)，discussing how to increase the persistence rate of insurance agent from the processes of interview、selection、and education training...etc.
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