| Summary: | 碩士 === 淡江大學 === 國際貿易學系國際企業學碩士在職專班 === 94 === There are many existent problems of parking lot to solve on sides of policy, regulation, administration and conduction. In the mix district of business and dwelling in metropolis, it is difficult for the ministry of communication to learn the popular density in relation to the source of parking lot and traffic attribute. Owing to the influence of general environment and policy side, it is growing up in parking market in the future and could induce many newcomers to enter constantly into the industry, as a result of a heating competition. To elevate administrative capacity of management and quality of product and service are common issues for all owners of parking lot to keep market share and to sustain growing up.
Through the analysis of the case study of domestics’ private parking lot, and summarizing observations of many studies, I compose many important components of the advantage style and strategy. Consequently, I address conclusion and suggestion for the consultation of the industry and sequent studies.
The finding through the analysis of industry and competitive strategy, there are three dimensions that (1)the administrative system and technical standard are the main strategies, (2) service differentiation and cost focus are the main strategies, and (3)it’s important for the forward integration.
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