| Summary: | 碩士 === 淡江大學 === 國際貿易學系國際企業學碩士在職專班 === 94 === The Food Service/Restaurant industry has always played a significant role in one nation’s economy. In 2004, Food Service/Restaurant industry in China achieved rapid growth with sales revenue totaling 748 billion RMB, a 21% growth over the previous year. Since 1990, it also marked a continual double digit growth from the past 14 years . The industry’s growth rate was 8.3% higher than the same period of Consumer Good sector and, representing 13.9% of total revenue in Consumer Goods sales. It contributed 21% of total growth in Consumer Goods and helped increase 2.79% of total revenue.
The Food Service/Restaurant industry in Shanhai represents 35 billion RMB of total sales revenue of Consumer Goods, a 7.7% lead over the average growth nationwide. In China today, there are 17 cities with sales revenue in the food industry over 10 billion RMB. Among them, Shanhai, Kwonchoi, Beijing, Chendu and Sian top the list with sales revenue of 35, 30, 26.7, 20.5 and 20.5 billions RMB. for the first time, Shanghai even replaced Kwonchoi as the national champion in Food Service/Restaurant sales.
Primary targets of this research are Taiwanese Food Service companies/restaurants invest and operate in great Shanghai area with monthly revenue over 500K RMB. The goal was to identify key factors of running a successful food business by analyzing Macro Economic Environment, Opportunities and Demands, Industry Forecast and Laws & Policies. Our findings demonstrated the following facts:
1.Most Taiwanese companies believe that China will play a significant role in the global economy. They feel optimistic toward the future of the Food Service/Restaurant industry in Shanghai. In the long term, they await for cross straight transportation and shift in business models to allow more room for growth in the industry.
2.Food Service companies and restaurants in Shanghai cater their services to the needs and demands of their clientele, in terms of quality, pricing and ingredients. Service provided is a mix of tradition and creativity. Enhanced media exposure will become a crucial mean of attracting new customers in the near future.
3.WTO and 2010 World Affair will turn Shanghai into a truly internationalized city. (Local food business owners believe that by joining WTO, Shanhai will be even more globalize) Better infrastructure is a positive factor to future developments of the Food Service/Restaurant business. The industry is still in growth mode. It needs to develop its own franchises and multifunction restaurants.
4.Food business owners in Shanghai believe that future competitors will be professional, international and experienced high profile foreign food giants which operate in both sides of the straight. Therefore, they are preparing themselves for globalization and expansion. They feel optimistic toward the future of the industry and are well planned for it.
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