Analysis of wireless customers’ behavior

• Main Authors: Hsing-Hung Hsieh, 謝幸宏
• Other Authors: Ding-An Chiang
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/52508481491429141302

碩士 === 淡江大學 === 資訊工程學系碩士班 === 94 === The customer relationship management system (the Customer Relationship Management System, CRM) gradually is subjected to the value in the business environment of this competition vehemence of now; Say with the related research, the cost that obtain the new customer is to maintain old customer''s expenses of 500%, and can make the old customer run off the ratio to reduce 5%, the profit can increase 60% above. Again with 80/20 rules, a benefit with 80% company comes from 20% customer, so how the ability is accurate to understand customer''s need, thus developing the value, strategy and mechanism that is beneficial to the customer and the enterprise, is a subject that the enterprise rather values currently. This thesis records the data to make the analysis with a wireless three months of net company-old the bargain and on-line, hoping to provide for to anticipate to mine for minerals the flock that the medium clustering algorithm finds out various different customer the usage behavior temperament, in order to can put forward the valid promotion marketing policy; Besides, even hope to be further to find out the characteristic that may run off the customers with the decision tree algorithm, prevent customer from fleeing in order to the draw-up strategy.