| Summary: | 碩士 === 淡江大學 === 管理科學研究所企業經營碩士在職專班 === 94 === Nowadays, wealth management has become more and more popular because of increased demand of personal investment. The competition of personal financial consulting is very intense among banks. In order to be different from the other competitors, professional financial planning and service become the main focus.
The best wealth management service is to synthesize every financial product. Furthermore, customized investment portfolio should be provided to customers. Because the task covers a wide range of services, the service level of each individual bank in this industry differs extensively. Currently, each bank only chooses the items of business that it is good at. Due to this reason, the purpose of this paper is to investigate factors facing a financial planner to make financial decisions. Those factors include personality and performance evaluation system. The objective is to search the qualities required of an outstanding financial planner.
Through an in-depth interview the conclusions of this thesis include:
1. Outstanding financial planners possess the personality of Conscientiousness and Extraversion.
2. Outstanding financial planners pay attention to not only personal performance, but also organizational performance.
3. Outstanding financial planner is gregarious, confident, good at communication, obedient to the executives and accepts the goal set by the organization. They will try to reach the goal whole-heartedly, even surmounting the goal. They can work under pressure and are apt to obtain the customer''s trust in financial planning activities. They treat customers with more care and sensitivity.
4. In terms of recruiting financial planners, the result of this study shows that the age of 25~30 is more suitable. After being coached and going through a comprehensive training, these young men would be the major source for outstanding financial planner leaders and the executive of the bank in the future.
5. Under the current financial environment in which financial institutions are merged rapidly and mega financial corporation are formed one after one, not only the improvement of the professional knowledge and the planning of financial certificates but also on-the-job training should be emphasized. As for school educations, it seems that those with a master’s degree would be more promising to become good financial planners in the future.
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