| Summary: | 碩士 === 大同大學 === 工業設計學系(所) === 94 === Using product and service’s printed advertisement (advertisement) can be found in various business conduct frequently. printed advertisement’s broadcast has its own unique way. According to research on consuming MP3 products, consumers has high rate of reading product’s DM (Direct Mail) advertisement reflecting that DM advertisement has substantial impact on the behavior of purchasing MP3 products.
After focused research on MP3 players’ DM advertisement on the market, I believe DM’s broadcast content and product itself yet to have consistency thus affecting the effects of the advertisement.
This research using consumer’s extension of feeling as basis to construct a way of design thus abstract analyzes products to point out product’s genre and elements, and sampling successful examples of DM advertisement, design in suitable layout to match up with records to achieve the best focus effects, accomplish sellers’ original idea.
According to research, using product’s abstract analysis as design idea can help grasping products’ style and genre, even though designers have different ideas and approach but it still can effectively grasp the product’s main genre and popular imagery.
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