A Study of Product DM Advertisement Layout—MP3 Image Recognition Applying to DM Design
碩士 === 大同大學 === 工業設計學系(所) === 94 === Using product and service’s printed advertisement (advertisement) can be found in various business conduct frequently. printed advertisement’s broadcast has its own unique way. According to research on consuming MP3 products, consumers has high rate of reading...
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ndltd-TW-094TTU000380072016-06-01T04:15:07Z http://ndltd.ncl.edu.tw/handle/99154658488576154818 A Study of Product DM Advertisement Layout—MP3 Image Recognition Applying to DM Design 產品DM廣告編排研究—以MP3產品意象分析應用於平面廣告設計 Yu-Shen Wang 王友身 碩士 大同大學 工業設計學系(所) 94 Using product and service’s printed advertisement (advertisement) can be found in various business conduct frequently. printed advertisement’s broadcast has its own unique way. According to research on consuming MP3 products, consumers has high rate of reading product’s DM (Direct Mail) advertisement reflecting that DM advertisement has substantial impact on the behavior of purchasing MP3 products. After focused research on MP3 players’ DM advertisement on the market, I believe DM’s broadcast content and product itself yet to have consistency thus affecting the effects of the advertisement. This research using consumer’s extension of feeling as basis to construct a way of design thus abstract analyzes products to point out product’s genre and elements, and sampling successful examples of DM advertisement, design in suitable layout to match up with records to achieve the best focus effects, accomplish sellers’ original idea. According to research, using product’s abstract analysis as design idea can help grasping products’ style and genre, even though designers have different ideas and approach but it still can effectively grasp the product’s main genre and popular imagery. Hong-Chang, Liu 劉弘章 2006 學位論文 ; thesis 167 |
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碩士 === 大同大學 === 工業設計學系(所) === 94 === Using product and service’s printed advertisement (advertisement) can be found in various business conduct frequently. printed advertisement’s broadcast has its own unique way. According to research on consuming MP3 products, consumers has high rate of reading product’s DM (Direct Mail) advertisement reflecting that DM advertisement has substantial impact on the behavior of purchasing MP3 products.
After focused research on MP3 players’ DM advertisement on the market, I believe DM’s broadcast content and product itself yet to have consistency thus affecting the effects of the advertisement.
This research using consumer’s extension of feeling as basis to construct a way of design thus abstract analyzes products to point out product’s genre and elements, and sampling successful examples of DM advertisement, design in suitable layout to match up with records to achieve the best focus effects, accomplish sellers’ original idea.
According to research, using product’s abstract analysis as design idea can help grasping products’ style and genre, even though designers have different ideas and approach but it still can effectively grasp the product’s main genre and popular imagery.
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author2 |
Hong-Chang, Liu |
author_facet |
Hong-Chang, Liu Yu-Shen Wang 王友身 |
author |
Yu-Shen Wang 王友身 |
spellingShingle |
Yu-Shen Wang 王友身 A Study of Product DM Advertisement Layout—MP3 Image Recognition Applying to DM Design |
author_sort |
Yu-Shen Wang |
title |
A Study of Product DM Advertisement Layout—MP3 Image Recognition Applying to DM Design |
title_short |
A Study of Product DM Advertisement Layout—MP3 Image Recognition Applying to DM Design |
title_full |
A Study of Product DM Advertisement Layout—MP3 Image Recognition Applying to DM Design |
title_fullStr |
A Study of Product DM Advertisement Layout—MP3 Image Recognition Applying to DM Design |
title_full_unstemmed |
A Study of Product DM Advertisement Layout—MP3 Image Recognition Applying to DM Design |
title_sort |
study of product dm advertisement layout—mp3 image recognition applying to dm design |
publishDate |
2006 |
url |
http://ndltd.ncl.edu.tw/handle/99154658488576154818 |
work_keys_str_mv |
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