THE IMPACT OF PROMOTION TYPE AND PROMOTION SITUATION ON PURCHASING INTENTION-TV/ONLINE SHOPPING AND ADVERTISING SPOKESPERSONS AS MODERATORS
碩士 === 大同大學 === 事業經營學系(所) === 94 === TV shopping and online shopping has blossomed in Taiwan in recent years. Due to the convenience, price transparency, and product variety of TV shopping and Online shopping, consumers have become more interested in such virtual shopping channels. It has caused gre...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07449244465895653327 |