USING SWITCHING BARRIERS AS MODERATOR TO EXPLORE THE RELATIONSHIP BETWEEN CUSTOMER SATISFACTION AND CUSTOMER LOYALTY

碩士 === 大同大學 === 事業經營學系(所) === 94 === With national income increases, people are more and more willing to purchase life insurance policies to decrease their risks. However, the competition for life insurance companies is fierce than ever before, because there are more and more life insurance companie...

Full description

Bibliographic Details
Main Authors: Ling-Huei Wang, 王玲惠
Other Authors: Mei-fang Chen
Format: Others
Language:en_US
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/17155851956843205689