| Summary: | 碩士 === 萬能科技大學 === 經營管理研究所 === 94 === According to a report on the development of chain convenience store market in the year of 2004 released by the Fair Trade Commission, the total number of the convenience store visitors is up to 2220400000. Numbers of research have pointed out a crucial connection between service quality and customer satisfaction. Service quality serves as one of the factors affecting customer satisfaction. However, few of them include the different consciousness of various life styles as regulate variable. This research has attempted to discuss（inquire into） the influence of service quality on customer satisfaction, and by adding the variable of life style, to inquire into the question of whether there are interactive connections among service quality, life style, and population statistics in term of their influence on customer satisfaction.
This research has taken service quality as independent variable, life style and population statistics as regulate variable, and customer satisfaction as dependent variable。 It is sampled on the basis of 統一超商 and 全家超商，with the highest two market share on the market. This research has taken the customers of 10 stores selected from the above two chain stores as maternal sample，issued 450 questionnaires, and effectively recovered 363. With the recovery rate of 80.76%，the following results have been gained:
1.The service quality of the convenience store has an apparent connection to the whole customer satisfaction.
2.As to customer satisfaction, the regulate variables of life style and population statistics have an interactive connection with service quality.
3.Such verification is identical to the actual practice, and can be served as the operation reference for business operators
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