| Summary: | 碩士 === 萬能科技大學 === 經營管理研究所 === 94 === Before the performance evaluation, it is important to select carefully to the indicators of the evaluation. This study applies Grey Relation analysis to select representative indicators as DEA input and output variables in order to make efficient analysis. This study set up two-stage performances evaluation model, which includes efficiency and effectiveness. This model can be not only used to evaluate the efficiency of resources utilization in industry but also to understand the effect of output utilization.
The purpose of this study is to discuss the operating performance before and after the establishment of financial holding subsidiary companies in Taiwan, i.e., 1999-2000 vs. 2002-2004. 13 financial holding companies in Taiwan were taken as samples in this study. DEA approach is used in this study to analyze the operating efficiency（aggregate efficency, AE）、pure technical efficiency（PTE） and scale efficency（SE） by CCR and BCC model. The result shows:
(1) 8 representative indicators were selected from 23 initial evaluation indicators of insurance subsidiary of financial holding company. Of those, 4 was belonged to the production aspect, 4 was belonged to the marketing aspect. 8 representative indicators were selected from 20 initial evaluation indicators of securities subsidiary of financial holding company. Of those, 4 was belonged to the production aspect, 4 was belonged to the marketing aspect. 10 representative indicators were selected from 37 initial evaluation indicators of bank subsidiary of financial holding company. Of those, 5 was belonged to the production aspect, 5 was belonged to the marketing aspect.
(2) In insurance subsidiary of financial holding companies of Fubon financial holding companies, and in both securities and bank subsidiary of financial holding companies of Chinatrust financial holding companies, it was presented relatively efficient in after the Establishment of financial holding companies in efficiency stage. In bank subsidiary of financial holding companies of First, Chinatrust, E.Sun and Taishin financial holding companies, it was presented relatively efficient in after the Establishment of financial holding companies in effectiveness stage.
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