The Antecedences and Consequences of Self-Branding Connections
碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 94 === Consumers expect to have a product, which can represent themselves, and try to show this image to others. Before, there were few researchers that explore the factors that affect people choice brands. SBC may effect by some factors. There were many researchers...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18116771444857968753 |