A Study on the Service Quality Effect on Customer Satisfaction and Brand Loyalty –An Example of Automoble Industry
碩士 === 國立雲林科技大學 === 資訊管理系碩士班 === 94 === Ever since Taiwan joined the World Trade Organization (WTO), local automobile industry has faced sever competition. Under this circumstance, how to obtain and maintain the competitive superiority has been an important issue. Consequently, this study aims to in...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23914154741316390338 |