| Summary: | 碩士 === 元智大學 === 管理研究所 === 94 === ABSTRACT
Industry wide researches have backed up facts that no enterprises can maintain optimum situation forever. Organizations will always confront unpredictable situation or bottleneck, just like a human’s unpredictable life span. Although history may not recur , it is said that advice from others may point out one''s defects. No matter success or failure, it is a great chance to extract and sum up a systematical annotation through incident state and the meaning behind the phenomenon. It is this believe that can bring enterprises a different way of thinking in various theories of management today.
As Mr. Peter F.Drucker said ” the success by chance is a great source of innovation”. In fact, a lot of successful business has happened in unexpected situation and without solid planning. However, it is pity that people always apply this as a benchmark or legend, as it is not always true. Besides my personal highly praised former practice insight, this thesis also generates practical witness through the case study method. I am deeply convinced that it has enlightenment value for enterprise owner or the person who want to create business.
From the viewpoint of management level, we would like to ask,” What would minimize risks and provide the greatest path to success? Or which business mode is the most cost effective and generates the highest value creation? This paper will reveal industry overall picture and the answer via data collection, and also go to the birthplace of flexible circuit board (FPC) in Japan to get firsthand information. Because some findings are typical examples of how flexible circuit board industry emerged, however, it is quite interesting to be part of the story now, and also get back the truest appearance of history at this moment. Besides having convincing evidence on the definition of the theme, it is also fortunate to be able to show this case in a qualitative study.
The source of unexpected successful business creation and the significance of products life cycle are studied further with data analysis, interviews and observations. Along with personal working experience in this specific field,
are knowledge of industry characteristics, and a link to Strategic Reference Points, SRP ,Fiegenbaum(1996 ) and Blue Ocean Strategy ,Mr. W. Chan Kim & Ren(2005 ).Finally, my conclusion will provides a simple and solid strategical business model for the FPC industry(Passive product innovation model), which bring a valuable reference for FPC managers or even investors who want to study more in depth in this market segment. That should be my original intention and my professor’s expectation --- Providing some value for yourself or the others!
Key word: The success by chance 、FPC、Strategic Reference Points 、Products life cycle、Blue Ocean Strategy、Passive product innovation model。
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