Firm’s Investment Strategy in Mainland China – A Study of Taiwanese Fluid Power Industry

• Main Authors: Feng-I Kao, 高鳳儀
• Other Authors: Hsien-Jui Chung
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/43866967813641345223

碩士 === 國立中正大學 === 企業管理所 === 95 === China''s economy is in good condition with a fast growth rate. After China''s joining the WTO, the transparency in trade is becoming higher and higher and there is a more favorable investment in China. At present, Taiwan enterprises are carrying their business operation in China. Under the construction of infrastructures in China, the machinery industry will grow constantly. As the level of industrialization of the state increases, the machinery industry will bring forth a promising prospect for the market of the fluid power industry. Therefore, fluid power products in domestic market will present a trend of rapid growth. This study examines the relationship of entry mode, entry timing and performance of Taiwanese fluid power firms in Mainland China. The research shows that late entrants tend to entry China market by wholly-owned mode. Early entrants attain superior performance to late ones. When entry timing is early, firms using wholly-owned modes will have higher rate of revenue growth. The findings should provide managers with contextual evidence for making successful entry decisions in Mainland China.