The Research on Brilliant Intelligence and Internal Marketing effect Organizational Commitment and Organizational Citizenship Behavior of the High Technology Industries

碩士 === 長榮大學 === 經營管理研究所 === 95 === This research bases on the Internal marketing、organizational commitment advanced to effect the organizational citizenship behavior. The focal point in this research is the mediator” Brilliant Intelligence”. Because of all the organizational effective literatures r...

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Main Authors:	LU,KUO SONG, 呂國松
Other Authors:	曾信超
Format:	Others
Language:	zh-TW
Published:	2007
Online Access:	http://ndltd.ncl.edu.tw/handle/yu93yj

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spelling	ndltd-TW-095CJU004570432019-07-12T03:37:57Z http://ndltd.ncl.edu.tw/handle/yu93yj The Research on Brilliant Intelligence and Internal Marketing effect Organizational Commitment and Organizational Citizenship Behavior of the High Technology Industries 出類拔萃商數與內部行銷對組織承諾、組織公民行為之研究-以高科技產業為例 LU,KUO SONG 呂國松碩士長榮大學經營管理研究所 95 This research bases on the Internal marketing、organizational commitment advanced to effect the organizational citizenship behavior. The focal point in this research is the mediator” Brilliant Intelligence”. Because of all the organizational effective literatures respect of leadership or characteristic, not focus on the employees’ attributes. The result from this research, that the employees internal marketing concepts、organizational commitment and organizational citizenship behavior display positive relationship. Then the interaction between internal marketing and Brilliant Intelligence is effect the organizational commitment conspicuous. 曾信超 2007 學位論文 ; thesis 121 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 長榮大學 === 經營管理研究所 === 95 === This research bases on the Internal marketing、organizational commitment advanced to effect the organizational citizenship behavior. The focal point in this research is the mediator” Brilliant Intelligence”. Because of all the organizational effective literatures respect of leadership or characteristic, not focus on the employees’ attributes. The result from this research, that the employees internal marketing concepts、organizational commitment and organizational citizenship behavior display positive relationship. Then the interaction between internal marketing and Brilliant Intelligence is effect the organizational commitment conspicuous.
author2	曾信超
author_facet	曾信超 LU,KUO SONG 呂國松
author	LU,KUO SONG 呂國松
spellingShingle	LU,KUO SONG 呂國松 The Research on Brilliant Intelligence and Internal Marketing effect Organizational Commitment and Organizational Citizenship Behavior of the High Technology Industries
author_sort	LU,KUO SONG
title	The Research on Brilliant Intelligence and Internal Marketing effect Organizational Commitment and Organizational Citizenship Behavior of the High Technology Industries
title_short	The Research on Brilliant Intelligence and Internal Marketing effect Organizational Commitment and Organizational Citizenship Behavior of the High Technology Industries
title_full	The Research on Brilliant Intelligence and Internal Marketing effect Organizational Commitment and Organizational Citizenship Behavior of the High Technology Industries
title_fullStr	The Research on Brilliant Intelligence and Internal Marketing effect Organizational Commitment and Organizational Citizenship Behavior of the High Technology Industries
title_full_unstemmed	The Research on Brilliant Intelligence and Internal Marketing effect Organizational Commitment and Organizational Citizenship Behavior of the High Technology Industries
title_sort	research on brilliant intelligence and internal marketing effect organizational commitment and organizational citizenship behavior of the high technology industries
publishDate	2007
url	http://ndltd.ncl.edu.tw/handle/yu93yj
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The Research on Brilliant Intelligence and Internal Marketing effect Organizational Commitment and Organizational Citizenship Behavior of the High Technology Industries

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