A Study of paper industry Organizational Innovation in Taiwan－dual core and ambidextrous Perspective

• Main Authors: OU CHE HUNG, 歐哲宏
• Other Authors: 莊立民
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/sxw485

碩士 === 長榮大學 === 經營管理研究所 === 95 === At present, Taiwan economic development is affected by the “IPLC” model. It causes the industries face a difficult choice, which is to leave or stay in Taiwan. However, the raw material is in short supply in Taiwan paper industry and usually relies on the import. For the reason, the cost is getting high and losing the International competitiveness. For many years, Taiwan paper industry has continued to pursue innovation of the technical and the management, and the related industry conformity or the strategy alliance. These ways will be helpful to avoid the fatal competition of discounting in the market, and promote the economies of scale and the International competitiveness. The study focuses on Taiwan paper industry and constructs the measuring model of organizational innovation for the industry. In order to understand how the factors affect the organization innovation and be the guidelines for improving innovation management plan and the execution, the study focuses on “organization innovation”、“technical innovation”, and “management innovation” to carry out the relation study of each indicator. Through the use of surveys, descriptive statistic, factor analysis, reliability analysis, expert discussion, AHP, z-transformation, matrix analytical method, regression analysis, the conclusions of this study are： 1. All experts claim that the technical innovation is more important than the management innovation. 2. In the study, importance and administration of the organization innovation are positive related obviously. However, there are still some important indicators that show undesirability in the reality. Thus, the industry should improve the problems. 3. In the study, the importance and administration of production innovation and process innovation are the highest and strategic innovation secondarily. On the contrary, the importance and administration of marketing innovation is the lowest. 4. The Taiwan paper industry’s company organizational structure mostly belongs to the mechanical type organization. Its organizational structure is more official and the centralization. According to the dual-core model and ambidextrous model perspectives, the argument is: The organic organization is helpful for technical innovation, the mechanical type organization to be helpful for management innovation. When Taiwan paper industry is on the stage of management innovation, it should be possible to grasp fully the organization resources to carry on the strategy innovation. Regarding the marketing innovation, it should integrate with the product innovation and adjusts the organizational structure moderately to reduce the time of product development. In addition, the paper industry should emphasis the benefit that come from marketing innovation, and gets rid of product-oriented competition strategy.