The Study of Construct Key Success Factors for the Agricultural Biotechnology Park

• Main Authors: Yu-Chen Kuo, 郭羽真
• Other Authors: 李孟訓
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/hye9ft

碩士 === 長榮大學 === 經營管理研究所 === 95 === The main purpose of this research is to explore the key success factors of the Agricultural Biotechnology Park.And Pingtung Agricultural Biotechnology Park and Taiwan Orchid Plantation are taken to be as the main objects of study in this investigation.We apply the theory for the fuzzy Delphi and fuzzy AHP as our methods, and then analyze the data gathered from questionnaires. All the samples are chosen by using judgment sampling. After the first stage of fuzzy AHP analysis, we extract 5 dimensions and 21 criteria in the Pingtung Agricultural Biotechnology Park ; 5 dimensions and 19 criteria in the Taiwan Orchid Plantation. After the second stage of fuzzy AHP analysis, we extract 6 key success factors for the Pingtung Agricultural Biotechnology Park, such as Establishment of Storage and distribution center of the park, Supply of the network information service of the park, Management of the transportation and distribution for the factory of the park, Ability of the sales and spread of the park, Command of the global market tendency of the park , External plan and action of agricultural biotechnology education. On the other hand, we also extract 6 key success factors for the Taiwan Orchid Plantation, which are Ability of the sales and spread of the park, External plan and action of agricultural biotechnology education, Supply of the network information service of the park, Management of the transportation and distribution for the factory of the park, Integration of the overseas and internal talents, Establishment of Storage and distribution center of the park.