A Research on the Influence of Strategic Alliance Type and Alliance Behavior.with Alliance Performance - Analysis of Alliances in Internet Service Provider

• Main Authors: Pei-Wen Chen, 陳姵妏
• Other Authors: Horng-Der Leu
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/74275497070942089485

碩士 === 中原大學 === 企業管理研究所 === 95 === The main purpose of this research is to penetrating the influence of strategic alliance type and alliance behavior resulting in alliance performance. In the past studies, there were only focused on researching critical factors that experienced successful alliances among ISP, ICP, and ASP industries in Taiwan, but no research or actual scenario were confirmed that ever ally themselves among ISP industries. Hence, this research is based on the structures of stock shares and the perspectives of alliances to differentiate strategic alliance types as well as analyze on choosing alliance management and allying partners from different point of views. The analysis induces critical factors of a successful ISP alliance in Taiwan. The research utilizes the method of case-study as studying objects of those ISP alliances are in progress and are completed. Throughout the in-depth interviews, we are able to develop related questions based on their background and case information. The results of the research are described in the followings: 1.ISPs in Taiwan have common characteristics of more exclusive control in holding more market sharing. The more capitals of ISPs have the more bargaining power can expand their market sharing. small-size ISPs are condensed their scales to pygmies. Thus, fixed-line firms, ISPs, and Internet related firms are compromised by negotiating alliances so they can keep competitive and growing in the market. 2.Both terms of “Exchange stack sharing” and “perspectives of alliance” influence alliance performance to which firms among ISPs in Taiwan conduct allying and choose alliance type. In spite of utilizing type “Horizontal” or “Vertical”, majority choose “Exchange stack sharing” for strategic alliance have better operating performance. Overall, for those don’t choose “Exchange stack sharing” as strategic alliance plan, utilizing type “Horizontal” have better operating performance than the other. 3.The firms are conducting to be allied among ISPs in Taiwan, most of them are deeply aware of “Alliance Behavior” before they are toward the alliance. Most of interviewers’ state “The successful alliances are considered they are all well-planed beforehand and well management and monitoring while the projects are in progress.” Even some of interviewers’ feedback “They subsume assessments and reviews as part of planning projects, so they learn things from the alliance afterward thus enhance to reach their ultimate goal.” 4.In the relationship of each structure, type of alliance directly effect alliance performance; behavior of strategic alliance obviously effect alliance performance too. Furthermore, 4 types of strategic alliances partially effect behavior of alliance management. The factors of choosing allying partners also effect alliance performance.