The Effects of Regulatory Fit on Consumer Purchasing Intention-With Involvement as a Moderator
碩士 === 中原大學 === 企業管理研究所 === 95 === Living in an era full of information, advertising messages can affect consumers. For enterprises, it is undoubtedly a very important issue. However, how to enhance the communication effect with consumers by message framing is a very important item. Marketing staff...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07201738996738638114 |