| Summary: | 碩士 === 中原大學 === 企業管理研究所 === 95 === Professional baseball is Taiwan’s earliest and most organized professional sport. It can be named as the “national sport”. If we want to develop the professional sports well, the fans should go into the stadium. Hence it is very important how to set up the policy about ticket of price to increase the audience in games.
We search the information about the price of the ticket in Chinese Professional Baseball League (CPBL). There is not effective and reasonable the price discrimination for different quality seats. Hence we will discuss the difference from U.S., Japan and Taiwan about the policy of the baseball ticket in the research. I hope to support many kinds of solutions to attract the audience who have different or special requests and increase the willing of going into the stadium.
The study focuses on the strategy of the ticket price, which aims the following three points : (1) It examined the factor which is considered in ticket price decision; (2) It understand the pricing strategy of Major League Baseball(MLB) and Nippon Professional Baseball(NBP), and proposed to CPBL ; (3) The purposes of this study was to examine the goal of the ticket price. According of the ticket price of MLB, It wants to find the module about the ticket price. In addition, it will distinguish from the level of the view in the stadium and have a suggestion how to set up the ticket price.
Based on data of Major League Baseball in 2007, we calculated in model. That is the result price of stadium in Taiwan plus or minus +46.3% to -37.0%.
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