| Summary: | 碩士 === 中原大學 === 商業設計研究所 === 95 === Chopsticks are considered as a necessity to our lives. People use them to eat almost every day, so it can be said that chopsticks are a part of daily culture. However, how much do we know about the chopsticks? Though the modern design consciousness is highly paid much attention to, but our close chopsticks have been ignored. That is, people neglect to pursue the beauty of chopsticks. People having meals outside rely mainly on the waribashi; nevertheless, the processes of making waribashi are unsanitary, and the rubbish produced conflicts with environmental protection. Hence, carrying chopsticks individually has become a trend in society by people, but only few people put it into practice. How to make the chopsticks turn into a kind of popular goods with this trend depends on how much awareness of modern consumption culture people arouse.
This is an era of plenty of food and clothing. So many kinds of products appear in front of our eyes. Why do we choose this one instead of that one? Why does this goods lead the trend rather than the other kinds? It is not hard to find that this era is changing and so are the values of consumption. Nowadays, this is an era where the appearance and feelings count.In this era, consumers consume not just because of the basic needs but because of the desire and satisfaction by themselves. In other words, this is a perceptual era for consumption. In this world people choose the goods and pay attention to the perceptual factor, namely, goods symbol. The goods symbol is a key to see whether the goods can be accepted. That is, if one goods prevails, it must be consumed. Therefore, this study takes the snowball research approach to explore relevant concepts of pop culture as well as try to find out the role that the “design” plays as a basic principle for the creating afterward.
People love beautiful things. The design, which is delicate and creative, can really enrich our lives. In this study, the chopsticks and the frame of chopsticks are mainly investigated (also based on the literature review) in the creating design part. By means of the artistic design and the goods symbol, it is hoped that chopsticks can become a popular goods.
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