The effects of monetary promotion on the consumers’ prices perception: Consumer personality and purchase involvement as nuisance variables

碩士 === 朝陽科技大學 === 企業管理系碩士班 === 95 === Abstract In recent years, many retailers try to affect consumers to purchase products through the money promotion in order to have a sense of the underestimate effect for their product’s price and to stimulate the market sales volume; however, different consumer...

Full description

Bibliographic Details
Main Authors: Mai-Yi Wang, 王美宜
Other Authors: Chaang-Yung Kung
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/30977547803357067994