The effects of monetary promotion on the consumers’ prices perception: Consumer personality and purchase involvement as nuisance variables
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 95 === Abstract In recent years, many retailers try to affect consumers to purchase products through the money promotion in order to have a sense of the underestimate effect for their product’s price and to stimulate the market sales volume; however, different consumer...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30977547803357067994 |