A Study on Consumer’s Preference for the Product Attributes of Residential Houses –the Case of the Employees in the Taichung Science Industrial Park
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 95 === This study uses“direct-scaled measurement”to survey Consumer’s Perference for the Product Attributes of Residential Houses –the Case of Empoloyees in the Taichung Science Industrial Park. The product attributes and alternatives were analyzed and integrated. A qu...
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ndltd-TW-095CYUT51210382015-10-13T16:51:31Z http://ndltd.ncl.edu.tw/handle/79937247399780465707 A Study on Consumer’s Preference for the Product Attributes of Residential Houses –the Case of the Employees in the Taichung Science Industrial Park 消費者對住屋屬性偏好之研究-以中科員工為例 Wen-ya Wei 魏文雅 碩士 朝陽科技大學 企業管理系碩士班 95 This study uses“direct-scaled measurement”to survey Consumer’s Perference for the Product Attributes of Residential Houses –the Case of Empoloyees in the Taichung Science Industrial Park. The product attributes and alternatives were analyzed and integrated. A questionnaire was designed accordingly. 350 questionnaires were administered to the engineers and executives of the Taichung Science Industrial Park. 300 of effective ones were returned. The response rate was 85%. Data collected were analyzed with the SPSS software. Main findings include: 1. With the Product Benefits :On average, consumers prefer mostly “A sense of settled down”,“Potential increase in value”,“Safety of life and property ”,etc. 2. With the Carrier Product: On average, consumers prefer mostly “House”,“Veranda”,“Store room”, etc. 3. With the Augmented Product :On average, consumers prefer mostly “Security monitoring equipment”,“Residential area(villa、 apartment)”,“Steel guard for window”, etc. The research also found that individual characteristics ,such as「Sex」、「Marriage」、「Age」、「Education」、「Job rank」、 「Originality area」、「Yearly income」、「Number of people living」、 「Present living area」、「Anticipated price to buy a house」,etc, are significantly related with preference . Finally, suggestions based on research findings were given. Terry-Taihor Huang 黃太和 2007 學位論文 ; thesis 99 zh-TW |
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碩士 === 朝陽科技大學 === 企業管理系碩士班 === 95 === This study uses“direct-scaled measurement”to survey
Consumer’s Perference for the Product Attributes of Residential
Houses –the Case of Empoloyees in the Taichung Science Industrial
Park. The product attributes and alternatives were analyzed and
integrated. A questionnaire was designed accordingly. 350
questionnaires were administered to the engineers and executives of
the Taichung Science Industrial Park. 300 of effective ones were
returned. The response rate was 85%.
Data collected were analyzed with the SPSS software. Main
findings include:
1. With the Product Benefits :On average, consumers prefer mostly “A
sense of settled down”,“Potential increase in value”,“Safety
of life and property ”,etc.
2. With the Carrier Product: On average, consumers prefer mostly
“House”,“Veranda”,“Store room”, etc.
3. With the Augmented Product :On average, consumers prefer mostly
“Security monitoring equipment”,“Residential area(villa、
apartment)”,“Steel guard for window”, etc.
The research also found that individual characteristics
,such as「Sex」、「Marriage」、「Age」、「Education」、「Job rank」、
「Originality area」、「Yearly income」、「Number of people living」、
「Present living area」、「Anticipated price to buy a house」,etc,
are significantly related with preference . Finally, suggestions
based on research findings were given.
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author2 |
Terry-Taihor Huang |
author_facet |
Terry-Taihor Huang Wen-ya Wei 魏文雅 |
author |
Wen-ya Wei 魏文雅 |
spellingShingle |
Wen-ya Wei 魏文雅 A Study on Consumer’s Preference for the Product Attributes of Residential Houses –the Case of the Employees in the Taichung Science Industrial Park |
author_sort |
Wen-ya Wei |
title |
A Study on Consumer’s Preference for the Product Attributes of Residential Houses –the Case of the Employees in the Taichung Science Industrial Park |
title_short |
A Study on Consumer’s Preference for the Product Attributes of Residential Houses –the Case of the Employees in the Taichung Science Industrial Park |
title_full |
A Study on Consumer’s Preference for the Product Attributes of Residential Houses –the Case of the Employees in the Taichung Science Industrial Park |
title_fullStr |
A Study on Consumer’s Preference for the Product Attributes of Residential Houses –the Case of the Employees in the Taichung Science Industrial Park |
title_full_unstemmed |
A Study on Consumer’s Preference for the Product Attributes of Residential Houses –the Case of the Employees in the Taichung Science Industrial Park |
title_sort |
study on consumer’s preference for the product attributes of residential houses –the case of the employees in the taichung science industrial park |
publishDate |
2007 |
url |
http://ndltd.ncl.edu.tw/handle/79937247399780465707 |
work_keys_str_mv |
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