A Study on Consumer’s Preference for the Product Attributes of Residential Houses –the Case of the Employees in the Taichung Science Industrial Park

A Study on Consumer’s Preference for the Product Attributes of Residential Houses –the Case of the Employees in the Taichung Science Industrial Park

碩士 === 朝陽科技大學 === 企業管理系碩士班 === 95 === This study uses“direct-scaled measurement”to survey Consumer’s Perference for the Product Attributes of Residential Houses –the Case of Empoloyees in the Taichung Science Industrial Park. The product attributes and alternatives were analyzed and integrated. A qu...

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Bibliographic Details
Main Authors: Wen-ya Wei, 魏文雅
Other Authors: Terry-Taihor Huang
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/79937247399780465707

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