A Study on Consumer’s Preference for the Product Attributes of Residential Houses –the Case of the Employees in the Taichung Science Industrial Park
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 95 === This study uses“direct-scaled measurement”to survey Consumer’s Perference for the Product Attributes of Residential Houses –the Case of Empoloyees in the Taichung Science Industrial Park. The product attributes and alternatives were analyzed and integrated. A qu...
Main Authors: | Wen-ya Wei, 魏文雅 |
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Other Authors: | Terry-Taihor Huang |
Format: | Others |
Language: | zh-TW |
Published: |
2007
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Online Access: | http://ndltd.ncl.edu.tw/handle/79937247399780465707 |
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