A Study on The Marketing Strategy of The Life Insurance Agent Using The Topic to Sell The Insurance Policy—Examples of The Labor Pension Act and The Alternative Minimum Tax

• Main Authors: Wei-Chih Hsu, 許維智
• Other Authors: Yale Wang
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/90499543693047669472

碩士 === 朝陽科技大學 === 保險金融管理系碩士班 === 95 === In recent years, Taiwan has came across the unprecedented change in life insurance industry. Those changes include: Holding Finance law allowing “Bancassurance” operation for insurance companies, securities houses and banks, traditional premium adjustment and prevalence of Universal Variable Life(UVL). Facing the adjustment, how do life insurance sales agents transfer themselves into the new roles as problem solver rather than sales drivers. The study is to conduct a qualitative analysis to investigate The performance of “topic marketing” Strategy affecting on both institutional and individual customers’ perception about the life insurance products. The results will bring contribution to the life insurance industry on the sales education. Key words: Life insurance marketing, the labor pension act, the alternative minimum tax, topic marketing