The Comparison and Analysis Among Personalities, Risk Perception,Risk Attitude, Adoption Behavior and Investment Performance in Offshore Mutual Funds on Domestic and Offshore Mutual Funds Investors and Stock Investor.

• Main Authors: Weng Lang Li, 李光朗
• Other Authors: Wen Quai Lai
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/92033117080723539254

碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 95 === This study investigated into stock and mutual fund investors in Central Taiwan through a questionnaire survey and clustered the investors by personal characteristics, risk perception, and risk attitude, to analyze the relationships among the clusters and the effects on investment performance. Findings in the research were: 1. Investors’ personal characteristics had significantly positive effects on their risk attitude. 2. Investors’ personal characteristics had significantly negative effects on the performance of mutual fund investment but no significant effect on the performance of stock investment. 3. Investors’ personal characteristics had significantly negative effects on their adoption behavior. 4. Investors’ risk attitude had significantly positive effects on their adoption behavior. 5. Investors’ adoption behavior had significantly positive effects on the performance of mutual fund investment and significantly negative effects on the performance of stock investment. 6. Investors’ risk attitude had significantly positive effects on the performance of mutual fund investment and no significant effect on the performance of stock investment. 7. Investors’ risk perception had significantly negative effects on their risk attitude. 8. Investors’ risk perception had significantly negative effects on their adoption behavior. 9. Investors’ risk perception had significantly positive effects on the performance of mutual fund investment and significantly negative effects on the performance of stock investment. 10. Investors’ risk attitude and adoption behavior were the mediating variables in the correlation between personal characteristics and investment performance. 11. Investors’ risk attitude and adoption behavior were the mediating variables in the correlation between risk perception and investment performance.