Lounge Bar Consumers’ Motivation and Leisure Experience : A Study of Taichung City

• Main Authors: LAI YING DAI, 賴韻代
• Other Authors: 黃世明
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/72974187497786805686

碩士 === 大葉大學 === 休閒事業管理學系碩士在職專班 === 95 === The purpose of this research lay in the relation of the consumers’ motivation and leisure experience that inquired into Lounge Bar consumer in Taichung City. This research adoption made a convenience of a sampling method, from March 4 to March 30 in 2006, with on-site inspection way collection data, issue 400 questionnaires totally, recover valid 341s of questionnaire. Data the analytical method included to describe sex covariance analysis, the letter degree examination, independent sample t examination, the single factor variation counts analysis, the Scheffé after the event had another heavy comparison and the Pearson was related analysis etc.. Explained the analysis result as follows.1 1.Basic data analysis: (1)The bar consumer mainly regarded female as principle, the age concentrated much at the 25-36 years old, educational background and occupations with the university. The degree and run by private capital on the payroll mostly, mostly single, and the monthly gross earnings was widespread at 40,000 dollars with up; The consumer was mostly widespread to be consumed with every year 4 times, and lived in Taichung City mostly, and mostly went to consumption with friend together.Besides, the consumer took comfortable environment as to choose main cause mostly, widespread the consumption amount of money canned accept lay between 201-400 dollars, knowing a bar message through the friend mostly. (2)Consumers’ motivation got a goal the highest factor as "experience exchanges". (3)Leisure experience got a goal the highest factor for "carefree and pleasing". 2.Supposed an identification: (1)Consumers’ motivation and leisure experience personally a meeting because of the age, educational background, occupation, marriage appearance, income and consume number of times, live ground, come condition and could accept to consume amount of money and often knew the dissimilarity of the message piping most , presenting obvious difference. (2)Leisure experience of "carefree and pleasing", of the factor and consumers’ motivation such as "promote social intercourse", "the devotion degree", "hardware service" and "ego growth" etc.s all had obvious related. (3)"Worry anxiously distress" factor of the leisure experience and that consumers’ motivation had obvious negative related.