| Summary: | 碩士 === 逢甲大學 === 保險所 === 95 === Ever since the「Financial Holding Company Act」was passed in June 2001, the altered structure of local financial market has encouraged financial institutions to promote their business administration synergy through mergers, leading to an era of financial consolidation for the banking, insurance, and securities sectors.
The purpose of this study was to investigate the job satisfaction of life insurance sales person under Financial Holding Company. A series of preparatory work, such as literature review, item analysis has been conducted before issuing a formal questionnaire to implement this study.
Responses were gathered from the life insurance sales persons of a Financial Holding Company lead by insurance industry as research samples. With a valid return rate of 61.0%, the 366 questionnaires were analyzed using Descriptive statistics, Factor analysis, t-test, One-way ANOVA, Pearson product-moment correlation and Path analysis. The results were as follows：
1.Organizational climate and job characteristic have a moderate significant positive correlation with job satisfaction.
2.Organizational climate and job characteristic have positive and direct influence on the job satisfaction.
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