The Analysis of Key Success Factors for Cross Selling between Life and Non-life Insurance.
碩士 === 佛光大學 === 管理學研究所 === 95 === The focal companies, Cathay Life Insurance Co. and Cathay Century Insurance Co., are subsidiaries of Cathay Financial Holdings. By cross-selling life and non-life insurance policies, the companies expect to create synergy in different marketing channels. Cathay Life...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77407204237553331618 |