| Summary: | 碩士 === 輔仁大學 === 管理學研究所 === 95 === In recent years because of Taiwan’s participation in WTO and globalization, the whole world market economy consummated day by day. The former sudden and huge profits situation has not ever easy to see, what under the fierce competition comes the profit reduction meager profit era, during which the profit the merchant could obtain is compressed gradually. The manufacturer unceasingly reduce the cost, causing the wholesaler’s profit to reduce and vanish, they are used to be in the downriver position. Because of inferiority, facing the superior affection from manufacturer expansion, the manufacturer would be able to compress the wholesaler inevitably. The manufacturer even displace and establish subordinate department involving in the sale campaign, the wholesaler are clamped in the trade or craft competition and faced with stern challenge by compression of the manufacturing cost,.
The domestic industry has gradually turned into the service industry in this primary time. And how the wholesaler create competitiveness in environmental vicissitude, how the market demand changes instantly and the commercial competition becomes tough, which to adopt the better management strategies, how to retain their competitive advantages, are the main research goals of this study.
This research utilizes case study method, that is the one of descriptive researches. Case company is taken from the specialized flashlight wholesale industry as the subject of this study. The induction reorganizes key successful factor of this industrial, management strategy of the concurrent display company and finally constructs its competitive advantage.
This research utilizes Michael Porter five forces model, after passing through this research reorganization analysis, to discover the specialized flashlight wholesale industry; the key successful factors are "grasps the essential customer group" and "the economical scale". As internal resources ability showed in the environment analysis, the case company is examined from inside and outside that it is considered to face "the synthesis strategy" for the development, to adopt "Stable Strategy" in the specialized flashlight core product part in short-term. When in intermediate stage, it should adopt "the product expansion strategy", and long-term to adopt "the Diversification". The suggestion made by "the Differentiation Focus" expresses the main competitive strategy, displaying the core competency, and continues to maintain the highly competitive advantage.
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