The Influence of Collecting Motives on Collecting Behaviors: The Case of Convenience Store Gift Collectors in Taiwan
碩士 === 輔仁大學 === 管理學研究所 === 95 === The competition among convenience stores is keen in Taiwan. Many convenience stores use premium promotion to attract customers. For example, Seven-ELEVEn used a series of Hello Kitty magnets to increase sales and thus attracted lots of customers to collect these g...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24810467718367036165 |