The Determinants of Customers' Experiential Satisfaction and Willingness to Pay: An Empirical Research on the Ceramics
碩士 === 輔仁大學 === 管理學研究所 === 95 === How do customers satisfy with their experience of shopping in the handicrafts shops? How do customers assess the ceramics? This article describes the determinants of customers' experiential satisfaction and willingness to pay. Discussion centers on directions f...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14745636899735583257 |
| Summary: | 碩士 === 輔仁大學 === 管理學研究所 === 95 === How do customers satisfy with their experience of shopping in the handicrafts shops? How do customers assess the ceramics? This article describes the determinants of customers' experiential satisfaction and willingness to pay. Discussion centers on directions for research and implications for customers' motives, experiential values and satisfaction, store atmosphere, and customers' willingness to pay.
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