| Summary: | 碩士 === 輔仁大學 === 科技管理學程碩士在職專班 === 98 === Taiwan TFT-LCD industry is positive developed priority to plan by government following industry of the semiconductor. With the wide application of the relevant IT products, the growth kinetic energy of its market will drive the pluralistic demand of the panel. This research sums up relevant strategy theories in literatures reviewed at first, in order to be regarded as the analysis foundation of the company.
The thesis investigates the segment of industrial structure and present position situation by the industry analysis then finding the relative advantage of the panel industry in Taiwan from the industry chain of the international division. Secondly, strategic development of investigating five panel factories in Taiwan, it is separately since market segment and resource point of company ability analysis than distinguish the difference from strategy sketch.
Finally, finding the difference of their strategy in strategic group from the industry and put the suggestion that the strategy is drafted while shutting or cooperation to development in the future of Taiwan and Mainland China. This research puts relevant results in order as follows:
1.Expand the brand development tactics of the new developing market actively to enhance their profitability and provide own capacity requirements.
2.Integrated forward supply chain with higher speed, offer one-stop service of international brand factory.
3.Taiwan panel manufacturer have to enhance the business model with division between Taiwan and Mainland China, moreover, accelerate itself technological upgrading of core ability.
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