The aesthetic factors of Coca Cola Hobble-shirt bottle

• Main Authors: Fu-Jen Cheng, 鄭富仁
• Other Authors: Chien-Cheng Chang
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/11181486853031518182

碩士 === 華梵大學 === 工業設計系碩士班 === 95 === A great brand in the world, Coca Cola has an overwhelming impact upon people all over the world. At the early development of Coca Cola, nobody would think that it would become a part of human kind’s civilization. The magic of Coca Cola Hobble-shirt bottle spreads over a wide variety of countries and areas, forming a supreme position in cultural field. It goes without saying that Coca Cola has become a duty in history. In this study, the young consumer group in Taiwan area was invited to evaluate the images and preferences for different Coca Cola Hobble-shirt bottles. Furthermore, the curve of the bottle and composition of the design elements were turned into parameters. From Taguchi experimental method, representative 3D models were constructed to explore the optimal range of these parameters for Coca Cola Hobble-shirt bottle design. Results of the survey demonstrated that the elegant image has the biggest influence on consumer’s preferences towards Coca Cola Hobble-shirt bottles. In other words, elegance is the typical cognition consumers have for Coca Cola Hobble-shirt bottle. 12 parameters were defined for Coca Cola Hobble-shirt bottle design. From two phases of image evaluation procedure, the minimum, medium, and maximum ranges for the important parameters were specified, from which the limitation conditions of the parameters Y (bottle height) and A/B (top of the bottle), C/D (middle of the bottle), E/F (bottom of the bottle) were identified. At last, the values of the range for Coca Cola Hobble-shirt bottle were applied for varying Coca Cola Hobble-shirt bottles as well as different container purposes. The combination of values of different parameters can serve as references for future Coca Cola bottle design and the like packaging design. Keywords: Coca Cola Hobble-shirt bottle, form feature, parameters, Taguchi experimental method