| Summary: | 碩士 === 開南大學 === 企業管理學系碩士班 === 95 === The elevator is a typical of domestic demand industry. In recent years, due to not only the economy depression but also the great competition among the same industry, in order to have the very large market share, the research would construct the key factors while the construction companies choose the elevator suppliers. In this research, we take the affiliates that are in the north, middle and south part of Taiwan as the subjects for the research. How do the affiliates decide the priority while they are choosing the brand of elevator? (Global brand/ National brand/ Local brand). In the literature reviews, it indicates that there are six key factors that effect the affiliates’ decisions while choosing the elevator suppliers. These six key factors are “Quality”, “Delivery Date”, “Finances”, “Cost”, “technology”, and “Management”. At last, by doing the survey, interviewing some experts, and AHP approach to analysis the key factors that effect the affiliates’ purchasing policy, and according to the result of the weight to decide the priority. The research proves that the key structure of affiliates’ choice is “quality” and the key factor of the affiliates’ choice is “exact delivery”, which is also the conclusion of experts, and the prior elevator brand is “Global brand”. Hope the research could offer the researcher who is interested in this field.
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