| Summary: | 碩士 === 崑山科技大學 === 企業管理研究所 === 95 === In the 21st century, most consumers pay more attention on their health .With the higher level of life, people do not only pursue enough, but they emphasis on quality of food and importance of health. For the healthy diet, people notice that the no pesticide’s organic food can help health, and therefore the needs for organic food increase.
This research to the consumers is that had ever purchased the experience for organic food, it corresponds from the life style of the consumers .Investigating the consumers's purchase motivation and intention, we will understand the specifics about organic food consumers. In this research, we have proposed six hypothesis, take some dimensions —purchase considering factors, life style variables, purchase motivation variables, purchase behavior variables,—as the structure of questionaries design . After random sampling , the statistic package of SPSS was used to analyze the data.
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