An Empirical Study of the Customer Relationship Management, Knowledge Management and Value Creative to the Organizational Performance – To Take KTV Service Industry in Tainan City as an Example

• Main Authors: Hung an-Lo, 駱宏安
• Other Authors: Wen-Jen Han
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/98874549026238192192

碩士 === 立德管理學院 === 國際企業管理研究所 === 95 === The present paper main desire studies the customer relationship management, knowledge management, value creative three between constructions regarding the management achievements relatedness and the influence. To penetrate take KTV as the industry makes in the scientific theory the confirmation, pursues the customer relationship management, knowledge management, value creative three between constructions regarding the management achievements relatedness and the influence. This article is divided five chapters, respectively is the introduction, the literature discussion, the research design, the research analysis and the result and the conclusion and the suggestion, but according to this research real diagnosis result demonstrated that ： 1. Customer relationship management to be possible to promote the knowledge management the corresponding achievements. 2. Customers relationship management to be possible to promote to the value creation corresponding achievements. 3. Customers relationship management to be possible to promote the management achievements the corresponding achievements. 4. Knowledge managements may promote the value creation the corresponding achievements. 5. Knowledge managements may promote the management achievements the corresponding achievements. 6. Value creations may promote the management achievements the corresponding achievements. 7. Customers relationship management; the knowledge management and the value creation may promote the management achievements the corresponding achievements.