Intrinsic Motivation, Exploratory Behavior and the Purchase of Gray Goods
碩士 === 銘傳大學 === 國際企業學系碩士班 === 95 === Since the mid-1980s, parallel importation has become an important issue resulting from the international expansion strategy of the company (Myers & Griffith 1999). So-called parallel imports, or gray marketing, arise where a marketer imports branded product f...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6q3by7 |