The Cases Study of Knowledge Management Strategy on Life Insurance: The Prudential Life Insurance and Shin Kong Life Insurance

• Main Author: 廖經能
• Other Authors: 楊政學
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/80692757274609718036

碩士 === 明新科技大學 === 企業管理研究所 === 95 === This research is for the purpose of discussing the domestic and foreign case life insurance company regarding the knowledge management strategy pattern, analyzes the knowledge management way, and proposes the conformability knowledge management strategy practice construction. Therefore, this research conducts the real diagnosis research by the domestic and foreign life insurance company, amounts to carry on the thorough interview to six company managers, understands condition of and the good and bad points the internal present knowledge management strategy pattern, also coordinates to the basic unit staff to carry on the questionnaire survey that could understand the staff point of view to the knowledge management which company made, provides 300 to ask completely, recycles 221, and using the SPSS statistical analysis software to make (1)descriptive statistical analysis (2)the reliability analyzes (3)factor analysis (4)correlation analysis(5)t test and ANOVA analysis. Through this research, several conclusions are found：(1)The meaning of the life insurance industry knowledge management strategy is (a) Link the personal knowledge and the group knowledge sharing in the company. (b)The knowledge management strategy emphasizes the different level knowledge activity conformity between the company, the managers and the employee. (c) The purpose of knowledge management strategy lies in the organizing, sharing, transforming and the efficiency of applying.(2)This findings proved, the knowledge management strategy is combined by the enterprise culture strategy, the system strategy, the knowledge sharing strategy and the performance evaluation strategy, and these four composing main factors have obvious of influence.(3)Demonstrates in the case, in addition to the employee’s sex, the age, the education level and the service past service mostly have obvious influence to the result of the insurance company’s knowledge management.(4)Make use of the interview and questionnaire at the same time not only can understand the supervisor and employee’s knowledge management strategy cognition more definitely, but also find out further the imperfection of the knowledge management strategy and the improvement method.