文化產業帶動地方發展之創新事業模式探討--以台灣的地方節慶為例

• Main Author: 李依蒨
• Other Authors: 吳思華
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/27652241725293789515

碩士 === 國立政治大學 === 科技管理研究所 === 95 === Recently, the cultural industry has great influences on the overall local economy and the development of society; it has played an important role in the modern metropolis development. Owing to the globalization and the development of information science and technology network, the original local culture gradually declines and faced with crisis of many old customs may die out. For this reason, the protection of cultures, the regeneration of traditional space and the development of local economy are the ways to preserve and continue the local culture. The objective of this research is to find out the operation mechanism of festival events’ business model and how the essential factors interact in the model. Furthermore, this research analyses which local resources are used in the establishment process of festival events and the influences on local development by these events. The conclusions of this research include how the different resource-based festival events cause different factors composition and profit boosters. The combination between festival events and local area may be different because of the way how these events are animated. Festival events have long term and short term influences on people and the development of local cultural industry, including life style, life standard, and environment construction. In order to lead local development, festival events must let the activities combine with more local cultures and resources to have potential of sustainable development. Taiwan's festival industry is still in the beginning, and the government should have long term plans of overall environment construction and establish populace's cooperation relations. Festival events should have their own characteristics to obtain long-time support of people.