Critical Successful Factors of CRM Initiative For Financial Holding Company In Taiwan

碩士 === 國立政治大學 === 國際經營管理碩士班(IMBA) === 95 === Across the global business community today, it is common knowledge that "doing CRM right" is not a mantra to be taken lightly. When achieved, CRM done right can significantly impact and transform a company, helping enable it to grow more profita...

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Bibliographic Details
Main Author: 賈景光
Other Authors: 沈中華
Format: Others
Language:en_US
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/82751887093407611376