| Summary: | 碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 95 === On the competition edge of IT industry, innovation and emerging technologies lead to an increasingly shorter product life cycle. Besides product quality improvement and cost rationalization, effective management on market channels to increase market-shares becomes significantly crucial for IT-product suppliers to survive in such a rapid-changing, low profit-margin business environment. This research thus aims at finding the way for effective handling on the IT-product market-channels.
This paper describes at first the market situation regarding IT products. Thereafter, we than elaborate the importance of the sales-channel, in particular of wholesales, to the suppliers. An analysis on the case of a large-scale international corporation is then presented, where by we study the behavior and information management among wholesalers and the firms. Last but not least, the study results in improving information management for more efficient and effective distribution and sales of IT-Products.
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