| Summary: | 碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 95 === Continuity management with creative innovation is the fundamental key success factor to all business entity. However, the rapidly renovation of technology and the fast change of environment result the business in a critical condition when facing operational crisis. The performance of IC component distributor is the key indicator to the entire electronic industries, as it holds the upper level’s distribution right of IC components and the specialty of the business of lower levels. To face the era of micro profit and global competition, not just to maximize the economical scale by merging or the strategy to find the niche market but to apply the unique part of this industry to turn the business with brand name and the manufacturer. This paper is focusing on the research of its process.
Most of the articles are discussing the individual case or the strategy of business competition for the IC components distributors. Its conclusion are tend to increase more products to be the distributor, globalize the marketing network, extend the business scale and to provide customers total solutions to turn up the technology and operation abilities. There are not much in discussing how to transform the business from IC components distributors. The most research in transforming the business to build its own brand name is focusing to analyze the business which have OEM production abilities. Therefore this research will apply the real case to analyze how the IC distributors improve their functions (including sales、RD、productions and HR) to develop their own products with a brand and extend the market worldwide. The research will discuss the critical and turning points for the success.
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