| Summary: | 碩士 === 國立政治大學 === 資訊管理研究所 === 95 === Telco has already been moving toward perfect competitive market since last decade. Meanwhile, along with the ideology of consumers that dominates the trend and momentum of open market. It also blocked the growth rate of subscribers in domestic market. Under such circumstance, all Operators are fully concentrating on value-added product, tariff, rate plan…and so on, to attract consumers so that Operators are able to increase the ARPU (Average-Revenue-per-User).
How to face the severe competitive market? How to maintain the flexibility of internal process to adopt the drastic changing market？ Based upon above mentioned issues, it is very important to use information technology to approach this target. Nevertheless, the functionality of EAI (Enterprise Application Integration) offers an all-in-one solution and integration to application system. Still, it also maintains the flexibility of process flow. Further more, it reduces the risk of enterprise integration and saves cost in terms of implementation and maintenance. On the other hands, EAI is not only to enhance the relationship of suppliers but also generate the synergy of enterprise.
The purpose of this theme is to deeply analyze the critical process inside company. Besides, it also points out that how to use EAI in Telco field for the purpose of gaining benefit to Operator. Telco’s IT system includes CRM (Customer relationship management), Billing system, Provision, and the platform of value-added service and application. After installing EAI, it is able to offer the synchronization among all application system and capable to expedite the response time of decision makers.
In addition, it is very important to use EAI to integrate the different application platform. After that, EAI is able to consolidation all necessary information and deliver all users with same information just in time. Customer Service Division and Chain Store could transfer this power to secure better services to consumers then enlarge the competition of enterprise.
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